Nestle-BISP Women Sales Program: Recognizing the important role that rural women can play as agents of change in the betterment of their communities, Nestle Pakistan has partnered with the Benazir Income Support Program (BISP) to provide livelihood support to BISP beneficiaries. can be empowered by providing opportunities. This collaboration led to the development of the Nestle-BISP Rural Women’s Sales Program, a transformative initiative aimed at economic independence and social empowerment for rural women.
Financial support and economic outcomes
Nestle-BISP Women Sales Program To further support the beneficiaries, Nestle Pakistan has partnered with Akhuwat Pakistan, the largest interest-free microfinance program in the country. Through this collaboration, microloans of an average of Rs 10,000 to 20,000 have been disbursed, providing the necessary capital for business expansion. Beneficiaries typically earn an average sale of PKR 5,000 to 10,000 per month, contributing to their financial independence and stability.
Launch of Nestle-BISP Rural Women Sales Program 2024
In 2017, the Nestle-BISP Rural Women Sales Program was introduced to integrate BISP beneficiaries into the workforce. The program encourages women to acquire and use new skills through self-employment, ultimately helping them move out of poverty. Becoming micro-entrepreneurs, these women sell products within their communities as sales agents, door-to-door retailers, or micro-distributors. This initiative not only increases the economic well-being of women but also has a positive impact on their families.
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Program reach and impact Nestle-BISP Women Sales Program
- Geographic coverage and enrollment
- The program has been successfully launched in 28 districts across Pakistan, enrolling more than 3,000 BISP beneficiaries as sales agents.
- These women, through their entrepreneurial endeavors, have achieved cumulative sales of PKR 224 million in 2023, demonstrating the substantial economic impact of the programme.
Training and Empowerment
Training modules
The Nestle-BISP Women Sales Program includes comprehensive training modules designed to equip beneficiaries with the skills necessary to succeed in their roles. The training covers areas such as:
- Sales Techniques: Understanding Effective Sales Strategies and Customer Engagement.
- Product Knowledge: Having in-depth knowledge about the products they are selling.
- Business Skills: Learning the basics of running a small business, including inventory management, financial literacy, and marketing.
Success stories
The program has transformed the lives of over 3,000 women in 28 districts and transformed them into active partners in the local economy. These women have become powerful agents of change in their communities, demonstrating the potential of rural women for economic and social development.
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Eligibility Criteria for Nestle-BISP Women Sales Program
To be eligible for the Nestle-BISP Women Sales Program, applicants must:
- Become a registered beneficiary of BISP.
- Reside in one of the 28 districts where the program is active.
- Demonstrate a willingness to learn and engage in entrepreneurial activities.
Application process
Contact Local BISP Office:
- Interested candidates should visit their local BISP office to express their interest in joining the program.
Submit Required Documents:
- Applicants will need to provide identification documents, proof of BISP registration, and any other required paperwork.
Attend Information Session:
- Selected candidates will be invited to attend an information session where they will learn more about the program, its benefits and expectations.
Participate in training:
- After selection, beneficiaries will undergo a comprehensive training program to prepare them for their roles as sales agents or micro-entrepreneurs.
Start Selling:
- After completing the training, participants will receive their initial inventory of products and begin their sales activities in their communities.
What kind of training do beneficiaries receive
Users undergo comprehensive training covering:
Sales Techniques
- Effective Sales Strategies and Customer Engagement.
Product Knowledge:
- Detailed information about the products they sell.
Business Skills:
- Basics of running a small business, inventory management, financial literacy, and marketing.
How To apply for the Nestle-BISP Women Sales Program
To apply for Nestle-BISP Women Sales Program, candidates must:
- Become a registered beneficiary of BISP.
- Live in one of the 28 active districts.
- Visit their local BISP office to express interest and submit necessary documents.
- Attend an information session.
- Complete the training program and start selling.
Conclusion
The Nestle-BISP Women Sales Program is a testament to the potential of rural women as agents of change. By providing training, financial assistance, and self-employment opportunities, the program has enabled thousands of women to achieve economic independence and social empowerment. The partnership between Nestle Pakistan, BISP, and Akhuwat Pakistan highlights the importance of joint efforts in advancing sustainable development.
Nestle-BISP Women Sales Program This initiative serves as a model for similar programs around the world, demonstrating that with the right support, rural women can significantly contribute to the economic and social development of their communities. As more women join the workforce and become micro-entrepreneurs, the impact of their empowerment will continue to raise the quality of life for families and communities across Pakistan.
By empowering rural women, the Nestle-BISP Women Sales Program not only elevates individual lives but also fosters a culture of resilience and self-reliance, paving the way for a brighter future for generations to come.
FAQ’s
What impact has the program had on the participants and their communities?
The program has significantly improved the economic and social status of over 3,000 women, increasing their household income and access to education, healthcare, and nutrition. It has also enhanced their confidence, self-esteem, and social recognition within their communities.
How does the program contribute to long-term economic and social empowerment?
By providing training, financial support, and self-employment opportunities, the program enables women to achieve financial independence and social empowerment, fostering a culture of resilience and self-sufficiency. This empowerment has ripple effects, improving the quality of life for families and communities across Pakistan.
Can you provide examples of success stories from the program?
Yes, here are two examples:
Ayesha: A BISP beneficiary who, after joining the program, saved enough money to open a retail shop and now employs two other women.
Fatima: Used revolving credit to expand her door-to-door retail business into a larger store, serving as a central hub in her village.
What are the eligibility criteria for the program?
Applicants must be registered BISP beneficiaries residing in one of the 28 districts where the program is active, and they must demonstrate a willingness to engage in entrepreneurial activities.